Eenadu (lit. Today) is an Indian Telugu-language daily newspaper which is the largest circulated Telugu newspaper in the State of Andhra Pradesh and the State of Telangana of India. According to the Indian Readership Survey (IRS) Q1 2012, Eenadu ranks at number six among the Indian language dailies with a total readership (TR) of 5,906,000. Eenadu ( “This day”; “This country”, having two meanings in Telugu) was founded by the Indian media baron Ramoji Rao in 1974. Eenadu’s rapid expansion enabled diversification of its portfolio by venturing into other markets such as finance and chit funds (e.g. Margadarsi chits), foods (Priya Foods), film production (Usha Kiran Films), film distribution (Mayuri Films), and a group of television channels (ETV). All the businesses are organized under the Ramoji Group.