eenadu

Eenadu (lit. Today) is an Indian Telugu-language daily newspaper which is the largest[3] circulated Telugu newspaper in the State of Andhra Pradesh and the State of Telangana of India. According to the Indian Readership Survey (IRS) Q1 2012, Eenadu ranks at number six among the Indian language dailies with a total readership (TR) of 5,906,000.[3] Eenadu ( “This day”; “This country”, having two meanings in Telugu) was founded by the Indian media baron Ramoji Rao in 1974. Eenadu’s rapid expansion enabled diversification of its portfolio by venturing into other markets such as finance and chit funds (e.g. Margadarsi chits), foods (Priya Foods), film production (Usha Kiran Films), film distribution (Mayuri Films), and a group of television channels (ETV). All the businesses are organized under the Ramoji Group.

Initially, the circulation of Eenadu was limited. When launched in the city of Visakhapatnam, it wasn’t able to sell more than 3,000 copies a week. Eenadu found itself struggling to become a daily publication ranked amongst othlication. However, it was popular in regions and rivalry was still an issue. Eenadu hired a new set of directors to be part of its key decision and management group which drove it towards what it is today: the mostly high circulated newspaper in the region.
Eenadu was launched from Visakhapatnam in 1974 by Ramoji Rao, a businessman with other successful enterprises: Priya Pickles and Margadarsi Chitfunds. At that time, the Andhra Prabha, owned by the Indian Express Group, was the leading regional newspaper.
Eenadu began with a print order of 4,000 copies, composed by hand and produced using a second hand printing press. But by the time it was admitted into the Audit Bureau of Circulations in 1976, its circulation had already reached a readership of 48,000. By 1978, Eenadu surpassed Andhra Prabha’‘s circulation and, by 1995, two other rivals Andhra Patrika and Udayam folded, leaving Eenadu with over seventy-five percent of the audited circulation of Telugu dailies.

Initially, the circulation of Eenadu was limited. When launched in the city of Visakhapatnam, it wasn’t able to sell more than 3,000 copies a week. Eenadu found itself struggling to become a daily publication ranked amongst othlication. However, it was popular in regions and rivalry was still an issue. Eenadu hired a new set of directors to be part of its key decision and management group which drove it towards what it is today: the mostly high circulated newspaper in the region.
Eenadu was launched from Visakhapatnam in 1974 by Ramoji Rao, a businessman with other successful enterprises: Priya Pickles and Margadarsi Chitfunds. At that time, the Andhra Prabha, owned by the Indian Express Group, was the leading regional newspaper.
Eenadu began with a print order of 4,000 copies, composed by hand and produced using a second hand printing press. But by the time it was admitted into the Audit Bureau of Circulations in 1976, its circulation had already reached a readership of 48,000. By 1978, Eenadu surpassed Andhra Prabha’‘s circulation and, by 1995, two other rivals Andhra Patrika and Udayam folded, leaving Eenadu with over seventy-five percent of the audited circulation of Telugu dailies.